Brand Design
& Strategy
I help people connect what they do with how they’re seen.
Brand design isn’t about trends,
it’s about creating something that
fits, feels honest, and lasts.
Face of Wales Drama
Rebranding a national arts organisation to reconnect and attract a younger community.
Over four months, I helped the Drama Association of Wales reshape its identity and rebuild its online presence.
We started with a landing page to keep members engaged during the redesign, then developed a new logo and visual identity to better reflect the organisation’s cultural and theatrical roots.
The new Squarespace site was structured for clarity and accessibility, preserving its heritage while creating a smoother experience for users.
The project ended with a handover package and insights to help their team continue evolving long after launch.
Client
Drama Association of Wales (DAW)
Year
02/12/2023 - 07/04/2024
Work
Design Research
Brand Identity Design
Logo Design
Brand Style Guide Design
Mockup Design
Squarespace Web Design
User Interface Design
User Experience Design
‘From start to finish Josh delivered and exceeded our expectation. He was a delight to work with. Dedicated in helping us create a new brand. The logo was designed with only one tiny tweak. Would highly recommend Josh to any size company who is looking for re branding and web design.’
Sybil Fowler, Managing Director SLR Marketing
Charity Brand Refresh
Transforming a children’s cancer charity with an identity that feels as warm as its mission.
Over seven months, I guided a full brand refresh for a Cardiff-based charity.
Through close collaboration with the committee, we developed a new logo, website, and event materials that better reflected their values and optimism.
Built on Wix, the site brought all their stories, photos, and events together in one place,making it easier to donate, engage, and share.
Every detail, from colour to copy, aimed to feel genuine and hopeful.
Client
Children’s Leukaemia Society
Year
10/11/2020 - 05/04/2021
Work
Brand Identity Design
Web Design
Publicity Material Design
Mockup Design
We all at Children's Leukaemia Society love the logo and couldn't wait to show everyone!
Teresa McCarthy, Secretary
