business management kit
2021
Simplifying complex systems thinking into an intuitive toolkit for learning, collaboration and decision-making.
Client / The Cynefin Company
Role / Designer
Product Design / Strategy / WORKSHOP TOOLKIT / 130+ CARDS / USER TESTED
01/
challenge
Creating a visual system capable of communicating complexity.
Designing a business management toolkit capable of communicating multiple frameworks, behaviours and levels through a single coherent visual system.
02/
RESEARCH
Understanding how people process complex information.
Exploring information hierarchy, systems thinking and workshop design to translate complex ideas into something intuitive.
03/
VISUAL SYSTEM
Building a language before designing the product.
Developing a consistent system of colour, iconography, typography and layout that made relationships between information immediately clear.
04/
DEVELOPMENT
Refining the system through iteration.
Iterating concepts, testing layouts and building a modular toolkit that remained consistent across every touchpoint.
05/
OUTCOME
A toolkit designed to simplify strategic decision making.
A flexible business management kit combining branding, information design and product thinking into a practical workshop resource.
