drama association of wales
2023
Refreshing the identity of Wales' national drama organisation through a cohesive brand and digital experience.
Client / Drama Association of Wales
Role / Brand Designer
brand identity / Squarespace website / marketing collateral / brand rollout
01/
challenge
Modernise the organisation's identity while creating a flexible brand that better represented its role in supporting and promoting theatre across Wales.
02/
strategy
Develop a cohesive visual system that strengthened recognition, improved accessibility and created consistency across digital and printed communications.
03/
brand identity
Designed a refreshed identity, supporting brand assets and a new Squarespace website, establishing a unified presence across multiple touchpoints.
04/
outcome
Delivered a complete brand rollout that provided the organisation with a clear, professional identity and an accessible platform for engaging its community.