Children's Leukaemia Society
2021
Creating a compassionate brand identity that strengthened recognition, trust and communication for a children's charity.
Client / Children's Leukaemia Society
Role / Brand Designer
brand identity / wix website / fundraising materials / brand rollout
01/
challenge
Refresh the charity's identity to create a more professional and consistent presence while supporting fundraising and community engagement.
02/
strategy
Develop a cohesive visual identity that balanced warmth with credibility, ensuring the brand remained approachable across every touchpoint.
03/
brand identity
Designed a complete visual identity, supporting print collateral and a new Wix website, creating a unified experience across physical and digital platforms.
04/
outcome
Delivered a scalable brand system that strengthened the charity's public presence and provided a consistent foundation for future communications.